Adrian Morton, Design Director of C-Creative, is one of the most influential motorbike designers of ...

Adrian Morton, Design Director of C-Creative, is one of the most influential motorbike designers of recent decades - and the pencil behind the design of the latest Vmoto models such as Stash and CPx Explorer: "The Stash concept challenged our creativity: this two-wheeler is a simple, clean and effective urban mobility device... but what if you could make it capture the hearts of its owners too? Visually, the Stash features distinctive 'V' DRL lighting and a fairing extending from the front headlamp to the rear floating seat, housing a space that can accommodate a full-face helmet or a bag big enough for a trip to the gym: the final impact is absolutely unique and unrivalled in this market segment." "CPX Explorer represented a huge responsibility as it replaced a segment-leading model that had been a huge commercial success. We adopted a unique identity by introducing 'V' daytime running lights housed in the front headlight - an instantly recognisable element as part of the next generation family of VMoto designs. We pushed hard to create a futuristic styling, with detached surfaces that suggest a sporty yet understated impact. Every detail had to provide a solid, professional design statement to push brand perception to the next level." With these words, Morton shared his thoughts on the creative and development process that led to the creation of vehicles that combines design, functionality and technology. Because "urban mobility does not have to be boring and at the same time style does not have to mean compromising functionality and user comfort." We can't agree more. In honour of 2024 Milan Design Week, we are pleased to showcase the iconic sketches and projects created by C_Creative during the design process of Stash and CPx Explorer. #Vmoto #Stash #CPxExplorer #CCreative #MilanoDesignWeek #MDW