By City was born in 2014 to create a product of great need in the two-wheeler sector. By City clothing is designed for men and women, who ride in and around the city, or enjoy travelling during their holidays and want to do it safely and always well dressed, feeling good on and off the bike. By City is synonymous with high performance, quality and design. This philosophy extends to everything the brand wears, an exceptional range of high performance, fashionable, functional and continuously developing clothing to offer the best products to our customers. Its founders are part of a family that has been developing articles for the two-wheeled sector for more than 35 years, turning their hobby into their lifestyle, GAS!